|
Summary: | UCLA recognizes the value of banners in promoting educational, cultural and informational programs that support the academic mission of the University. It is also recognized that an increasing number of campus organizations desire to utilize banners at various campus locations. Banners are eye-catching, festive and informative, promoting specific events such as performances, exhibitions or conferences, or represent a more generalized theme important to the campus or initiating department ("Where Great Futures Begin", Commencements, 75th Anniversary, etc.)
Banners are an expensive form of marketing. The design, manufacture and installation on ten to twenty banners can run from $3,000 to $5,000. This cost factor will largely limit departments with small marketing budgets from using this form of advertising for small-scale events and campaigns. It is also important to note that outdoor banners require special ink and laminating treatments to inhibit smearing or ink running during inclement weather. The life span of an outdoor banner is also limited by weather through fading, tattering, etc.
These guidelines describe the actions and procedures to be followed in arranging for banner displays on campus. They apply to all campus groups, departments and schools that wish to advertise, promote or otherwise exhibit material pertaining to a special event, program or exhibit.
These guidelines address commercial advertising for non-related University banners and banner displays on the campus vs. corporate sponsorship of University events, programs or exhibits.
These guidelines apply to banner locations on the UCLA campus only and will not extend to City owned/maintained streets or locations, nor will they apply to off-campus, University-owned properties. |
